A motel can unlock doors to great profits. Valuation Of A Small Independent Motel
A motel can unlock doors to great profits.


What is the best way to determine the asking price of an independent motel business? The motel I am looking at has an asking price of $435,000 and annual revenue of $145,000. This motel is in a very small city with a population of only 12,000 people, but the location is right off the major highway exit.


When it comes to valuing motels, there are a wide range of options available to you that are somewhat standard within the industry.

These include multiples of the annual revenues, per room valuations, net income "cap rates" and multiples of what may be referred to as "Owner's Benefit" or "Sellers Discretionary Cash Flow" or "Adjusted Net".

Personally, I prefer a multiple of the Owner's Benefit figure because what you ultimately can put in your pocket, and have available to service debt and build the business is really what any business owner should be concerned with when valuing any business. After all, if the business is producing solid revenues but weak profits, who cares what the revenues are?

Having said this, the various barometers are:

  • 2.5 - 3 times the annual revenues for motel/small hotels
  • $18,000 - $22,000 per room
  • 6 - 8 times Owner's Benefit

The Owner Benefit Calculation is a combination of:

Pre tax Profit + Owner Salary + Owner perks + Interest + Depreciation.

Although I prefer to use this technique, be certain that you properly adjust the Owner's Benefit Figure to allow for any anticipated capital expenditures that are required now, or within the next few years.

On a separate note, be certain that you visit with city hall to determine if there is any major roadwork planned for the highway or road which the motel borders.

Usually, you can expect to have construction at least every 10 years so you'll want to check this out.

This article represents a fraction of what you’ll learn on this topic in the How To Buy A Good Business At A Great Price© series - the most widely used reference resource and strategy guide for buying a business. To learn more click here

Recent Posts
The Biggest Mistake Buyers Make When Valuing A Business

When you reach the point of having to value a business for sale, buyers often handcuff themselves and do not even realize they are doing it. Although putting a price tag on a busin

Continue Reading >
Dealing With An Overpriced Business For Sale

When I first entered the business brokerage world a number of years ago, a colleague at the firm told me that “every business is overpriced the day it is listed for sale”. Ofte

Continue Reading >
The Issue Of Depreciation When Valuing A Business

There is usually a very healthy debate between buyers and sellers regarding each side’s calculation of the total Owner Benefits (OB) figure. First, let’s clarify what exactly i

Continue Reading >
Site By Consult PR
© Diomo Corporation. All rights reserved