I always find it odd when a seller tells me that an offer they received is “insulting”. Unless they have specifically told a buyer their exact bottom-line and non-negotiable purchase price, terms, deal structures and contingencies, why or how can they possibly be insulted?
Similarly, when a buyer looks at a business, if the asking price is outrageous relative to the company’s profits, should the buyer be insulted? Of course not.
It's understandable for any seller to be taken aback by an offer that's below their expectations. After all, you have put years of sweat into the business so how dare someone walk in and suggest that your business is worth far less than what you believe it is. Well guess what? That's their prerogative. Just as it's yours to set an asking price and refuse an offer altogether.
Keep a level-head. Remember,
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