Key Business Buyer Issues

I want to talk about two issues both of which emanate from renowned investor Warren Buffett which are great lessons for both prospective business buyers and sellers.

Lesson For Sellers:

At the last annual Berkshire Hathaway meeting held in Omaha, Nebraska about 25,000 faithful showed up to spend time with Buffet and his team in what has become a love-fest with the brilliant investors and somewhat of a pilgrimage for the shareholders.

The thing I find incredible is that Buffett spends most of the time answering questions from shareholders. These are not rehearsed questions or ones that have to pre-approved. They’re straight from the floor and I’m told Buffett doesn’t dodge any of them. It is just great to think that the world’s richest man is completely open with his shareholders and devotes the majority of the meeting to their questions.

(By the way, if you really want some great reading, get a copy of the Berkshire annual report to shareholders – it will be some of the best, down-to-earth company insight you will ever read. Here’s a list dating back to 1977 http://www.berkshirehathaway.com/letters/letters.html)

The Berkshire meetings have followed this question and answer format for years, regardless of the company’s performance.

In Buffett’s eyes, the company belongs to the shareholders and more importantly, every question deserves a response – there are no secrets at Berkshire nor do they feel the onus is on the shareholder to dig through the minutia like some public companies do to uncover the really story.

I contrast this to the annual meeting I read about recently of a company that is getting hammered on all fronts (I’ll keep the name private but it happens to be in the office supply business) yet I was told that their CEO would only take pre-submitted questions, with strict time constraints….something is definitely wrong with the process here don’t you think?

It reminded me of the countless interactions I’ve had and have been party to with buyer clients over the years with business sellers. I always laugh when sellers or their intermediaries are apprehensive about having meetings or disclosing pertinent data, even to qualified buyers until an offer is submitted. Or, when questions are deferred with the response: “you can look into that during due diligence”.

If anyone could substantiate not answering questions, it would be Warren Buffett yet he is always an open book (and quite engaging) with his shareholders. I figure that if he can spend two days answering shareholder questions, then no seller is immune from the same process.

Lesson For Buyers:

When asked about the last historic recession he said: “I would define that as a situation where people are doing less well than they were three months, six months or eight months earlier and most businesses find themselves in that position too.

Talk about removing the economic and political BS we constantly hear and putting it into plain English.

He was also very direct when stating that his company is NOT in the business of predicting the economy…if he was, he said he would invest in the S & P futures market and not businesses.

Buffett’s long-standing take on business success is VERY simple and so critical right now. If you’re running scared finding every possible reason not to buy a business because you’re worried about the economy (make sure you read my prior blog about the recession at: http://blog.bizquest.com/2007/12/recession-what.html) and be sure to follow Buffett’s decades old PROVEN formula to create enormous wealth:

Step 1: Turn off the stock market

Step 2: Don’t worry about the economy

Step 3: Buy a business not a stock

Step 4: Manage a portfolio of businesses

So there you have it – solid advice that has worked for Warren Buffett.

If you want to buy a business, focus on the long-term, not the immediate newsworthy trends.

If you’re selling, get everything on the table, warts and all, and make the process transparent for everyone.

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